Ruffled fabric imitates fish gills, note how the choice of glossy silver fabric compliments the shape of the garment.

The use of layers and the way in which the gown builds out from the waist mimics the body of a fish, full of volume around the middle and drawing tighter towards the feet.

Alexander Mcqueen Spring/Summer Ready to wear Collection,

After looking at points of creative direction on WGSN I then began to look more closely at the collections for spring/summer 2012. My first source of inspiration came from the Alexander McQueen s/s ready to wear collection.

 All of the above designs feature a subdued colour pallet of fleshy/metallic tones. The intricate layers of fabric woven with metallic threads as well as the layers of oyster coloured chiffon and handmade embellished lace help to create an ice cold au naturel feeling. The structured silhouettes help to create mythical shapes relating to the theme of underwater.

In continuing my project research I began to consider trends for the upcoming spring/summer season. As appose to just looking at the collections online I wanted to consider the creative direction which would inform the most influential creations. I chose to look at WGSN for images that could help me create a narrative for my editorial. Some early research photography is shown below.

 Creative Direction Delicate Nature; material direction & Forms (WGSN)

Informing designs and trends for spring/summer 2012

The intricate structures and micro-formations seen in Delicate Nature echo the digital-inspired patterns of Scientific Nature and the captured surfaces of Growth. Consider delicate filigree patterns, cast impressions and semi-dipped matt coatings.

Glass and transparency (WGSN)

Informing designs and trends for spring/summer 2012

Glass and transparency are becoming an important future trend within technology, as product developers anticipate the arrival of scratch and impact-resistant curved glass.

ARCHIVE IMAGES

I also looked at archive imagery on WGSN. The collection of images below is from a trend flip book entitled Beautiful science, developed in preperation for spring/summer 2008.

Camden food Market

Continuing my research on culinary cuisine and taste experiences I also paid a visit to Camden food markets. This was a completely different experience to that of the Vietnamese restaurant I had previously dined in. There was a far more casual atmosphere in comparison, the food was of a relatively cheap price and served in disposable container. In order to build upon my initial research I took some photographs of the street stalls and the food I ate.

Fantastic Man Magazine (2009)

fashion editorial using clutch bags,

photographed by Zoe Ghertner

Styled by Haidee Findlay-Levin,

Narrative Concept; The function of subversive decoration

Dazed & Confused Magazine (2009)

Still life editorial entitled “The Time Capsule” photographed by David Hughes,

Narrative concept; The Decay of life and the evolution of time as portrayed through the eyes of designers.

POP magazine spring/Summer 2011

Photographer; Marius W Hansen,

Stylist; Laura Housley

A simple yet effective shoot showing how food and plant life relate back to the organic structured accessories of the spring/summer 2011 trends.

POP Magazine, Spring/Summer 2011.

 Fashion editorial entitled; Again, Again, Again

Photographed by Adam Broomberg and Oliver Chanarin

Stylist; Vanessa Reid